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27 Home Selling Mistakes!
Common home selling mistakes and how to avoid them.
Selling your home? Don’t let avoidable mistakes cut into your profits. Most people don’t sell homes for a living. The right real estate agent is a vital piece in the selling puzzle but ultimately it’s your home and your profit or your loss. Don’t let these common seller's mistakes diminish your profits!
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1. Watch the market! – As they say in showbiz, “Timing is everything”!
If the current housing market is “HOT” you stand a better chance of
selling your home at the price you want. But remember, if you sell in
a “HOT” market, chances are you will be buying in the same market.
That means you will have to respond quickly to offers and compete
aggressively to find your next house.
If the current housing market is weak you stand to lose a large
percentage of what you have paid into your home. To get a decent price
you may have to spend money to make improvements to your property and
offer incentives to compete with other homes on the market. Take
advantage of the cyclical nature of the real estate market and stay
put (if you can) until the market improves. |
Keep your

on the Market |
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Over
Priced
Listing
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2. Don’t overprice!
Even 5% over market value can discourage buyers. It is important that you
realize that your selling price is determined by the current market and
not by what you have to get out of the deal, or even by an appraisal. If
your house is not priced competitively for the current market, people
looking in your price range will reject your house in favor of other,
larger homes for the same price. At the same time, the people who should
be looking at your house will not view it because it is priced over their
heads.
Special Note: If circumstances dictate that you must ask more than your realtor
and the market says is the optimum price for your home then re-evaluate
your decision to sell at this time. If possible you should stay put until
the market improves or your property appreciates.
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3. Don’t “test” the market!
If you insist on pricing your home higher than the existing market trend with
the idea that you can always lower the price you may be sabotaging your
own sale. Just asking $2,000 or $3,000 more than market value can mean the
difference between selling quickly at a good price and delaying the sale.
And don’t forget, keeping your house on the market for a prolonged
period can incur additional expenses like carrying costs and upkeep. Ask
your realtor how much bargaining room you can leave in your price. |
Don't test
yourself out
of the market
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Old
Listing
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4. Don’t become a “stale listing”!
The longer your home is on the market the less likely you are to get a full
price offer. If a month goes by with no serious offers, do something!
Review your price, offer incentives or make some improvements or repairs.
Then hold an Open House to announce the changes. |
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5. Don’t hire Aunt Agatha to sell your home!
Hiring a relative is one of the most common, serious errors committed by home
sellers. Making this mistake could mean your home will sell more slowly
and for less money than it otherwise would. Selling your home is one of
your most important financial transactions, having a professional realtor
in your corner can make all the difference in getting your price, fast. |
Aunt Agatha
Real Estate
Agent
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Lock In
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6. Don’t get locked into a contract with your realtor!
Chances are you will be perfectly happy with the efforts of your realtor on your
behalf, but circumstances can change. Protect yourself by getting a “guarantee
of performance” clause with a right to cancel your contract with your
realtor if you are not satisfied. You must be able to work together as a
team to get the best price for your home in the shortest amount of time.
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7. Don’t Lie!
Tell the truth. It’s natural to be optimistic about your home but it doesn’t
pay to deliberately misrepresent it. While most sellers wouldn’t commit
an outrageous misrepresentation, there is a tendency to fudge about room
sizes, screen porches, decks or unfinished basements. When calculating a
home’s total square footage only living areas should be counted. You set
people up for a disappointment when you misrepresent your home on the
listing and once they’re disappointed, it’s difficult to recapture
their interest.
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You'll be
sorry
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Start at the
curb
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8. Don’t scare off buyers!
Maximize your “Curb Appeal”! You have to get buyers in the door because you can’t
sell to someone who isn’t there! A well-kept yard free of clutter will
get them out of the car and on to your doorstep. An unkempt yard will put off
a prospective buyer before they even get in your door. Improve the view of
your house from the street by sprucing up shrubs, shutters, windows, front
door and even the mailbox. Place potted plants on the front step, hang a
wreath on the door and install brass outdoor lighting fixtures. Do
whatever it takes to enhance your home’s “buy me” look. And never
under estimate the appeal of fresh flowers and a mowed lawn (minus the
bicycles and dog poop).
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9. Never show a dirty house!
This is your only chance to “Show Case” your home! Once you’ve got them
in the door your responsibility doesn’t end there. CLEAN YOUR HOUSE!
This one’s a no-brainer. Prospective buyers are looking for a home and
they must be able to picture themselves in yours. If you think about it,
nobody pictures themselves in a malodorous home with a dirty bathroom,
greasy kitchen or messy bedrooms. Think military, think white glove, think
spotless!
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A
clean house
will sell
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10. How clean is your kitchen?
This is one of the three most evaluated places in your home. Even if the
appliances aren’t part of the deal, some prospective buyers will judge
your whole house by the cleanliness of your stove or refrigerator. Keep
your kitchen counters clear and uncluttered and your fridge sweet
smelling. A clean kitchen will go a long way in your favor. |
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11. Don’t forget your garage!
The ideal garage stores cars and an orderly array of garden tools, that’s
it! Throw out your junk to show that there’s lots of room for theirs. |
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12. Or your master bedroom!
This rounds out the group of three most inspected rooms in your home. Take the
time to arrange the furniture to create a feeling of spaciousness. And
make sure it’s clean and sweet smelling, don’t forget to make the
ensuite bathroom sparkle, they’ll be checking.
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13. Don’t be a pack rat!
Clean out your closets, your spare room and yes, even your basement. You can’t
hide your junk any longer because these “visitors” to your home are
going to open all your closet doors and look in all the nooks and
crannies. Be ruthless, dump the junk! Think how nice it will be to start
fresh in your new home!
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14. Is your home dreary?
If your home seems more like a dungeon cell than a bright, modern home you
might consider recruiting the two stars of home improvement, paint and
carpet. Probably the best dollar-for-dollar investment for selling your
home fast is fresh paint. Neutral colors are best. Next to fresh paint,
new carpeting – replaced for either condition or color – can make a
huge difference.
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15. Have you made necessary repairs?
It’s a fact; repairs can increase the value of your home. Selling “as is”
can cost you more than the repairs; even minor improvements will yield as
much as three to five times the repair cost at the time of sale. Your real
estate agent will be able to point out which repairs could significantly
increase the value of your home. Even seemingly small fix up jobs can have
quite an impact on saleability and price.
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16. Don’t “over-improve” your home!
Keep in mind that if you do extensive remodeling you run the risk of “over-improving”
your home (yes, there is such a thing). You might not be able to recoup
your investment when you sell. If your improvements will push your home’s
value to more than 20% over the average neighboring home values then don’t
expect to recoup the entire cost. (However, some major projects, like
replacing a roof or deck, should be done if they are needed.) |
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17. Don’t crowd them out!
Keep company to a minimum when your house is being shown. Don’t have crowds
of visitors when someone is looking at your home; prospective buyers will
feel like intruders if they enter a room filled with people. |
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18. Don’t assume everybody likes pets!
Keep your pets out of the way (no mater how cute they are). Not everybody likes
pets; some people are even allergic to them (horrors). Pets also raise
suspicion of hidden spots on the carpet and unexplained odors.
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19. Don’t interfere when your home is being shown!
Let your realtor do their job. Buying a home is an emotional decision; people
like to “try on” a house and see if it’s comfortable for them. This
is difficult to do if you follow them around pointing out every
improvement that you made. It may even make them feel that they are
intruding on your private space and that’s something you don’t want,
they should feel “at home”! • -Keep a low profile when your home is
being shown, the realtor can do a better job of selling your home if you
stay in the background. Turn down the volume on your stereo or TV and keep
the kids from hanging off the coat tails of prospective buyers. Plan
to be away, but reachable, during Open House. |
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20. Deep six the non-stop commentary!
Let the prospective buyer discover things for themselves. If you’re worried
that they may miss one of the amenities of your home, a tasteful sign
works better than following them around with a running commentary. |
21. Don’t waste your time with “Unqualified Buyers”!
You don’t need to worry about this if you have listed your home with a
reputable realtor. Realtors will only bring qualified buyers, those who
are ready, willing, and able to buy your house. An agent will determine
how much a buyer can really spend for a house, how much he has available
for a down payment, how good his credit is, how much he can pay each
month, how much he will realize (realistically!) when he sells his present
home - and about a dozen other similar questions. If you only show your
home to qualified buyers the number will be fewer (but the quality much
higher) than if you open your front door to everyone who walks down the
street with a dream of owning a home…some day.
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22. Are you flexible?
Cash is not always the most advantageous transaction. Income level, tax
benefits and current legislation are all critical factors when considering
purchase terms. Check with your tax advisor to see if a straight sale is
the best option for you. You should also decide whether you are willing,
and able, to carry financing or offer a “Lease with option to buy”
arrangement. This would increase the pool of potential buyers you have to
choose from.
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23. Don’t underestimate the complexity of real estate law!
The contract for the sale and purchase of a home is a legally binding
document. Real estate law is extensive and complex and if you don’t have
a legal background or real estate experience you should leave this to the
experts. Did you know: • -You can lose a sale or pay thousands in
repairs or remedies for title defects because of an improperly written
contract. • -You need to know which repairs and closing costs are your
responsibility. • -You also need to know whether the property can
legally be sold “as is” and how deed restrictions and local zoning
will affect the transaction. • -You or your realtor must remedy any
defects in your title and determine if your property is in conflict with
local restrictions or you might have to pay through the nose. |
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24. Are you helping or hindering?
You can make it easier for your realtor to sell your house. For instance, most
potential buyers call during business hours. Arrange to be available to
take calls from your realtor during the day, it could make the difference
between selling your home and not. |
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25. There’s nobody home!
Make your home accessible! The more accessible your home is the more it will be
shown and that gives you better odds of finding a buyer willing to pay top
dollar. A lock box is favored because it offers realtors unlimited access
(within reason) to show your home. “Appointment only” arrangements are
more restrictive. In today’s competitive market buyers who can’t see a
home at their convenience will go on to view, and purchase, other homes.
You never know if the one that couldn’t get a viewing was the one that
got away. |
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26. Don’t just sit there, do something!
There are lots of ways to sell your home besides a “For Sale” sign and an ad
in the paper. Request ‘round the clock and online advertising and take
time to discuss your options with your realtor, then be prepared to
participate in marketing your home. Let your realtor know if other
realtors have shown your home (they should leave their card). This allows
your realtor to follow up “hot” leads.
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27. Be positive!
Approach negotiations in a positive frame of mind, not as an adversary of the
buyer. After all, you both want the same thing – a sale. Reply
immediately to an offer. When buyers make an offer they are in the mood to
buy at that moment. Moods change and you don’t want to lose a sale
because you stall in replying. Participate when asked but leave most of
the discussion of price, terms, possession and other conditions up to your
agent.
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In Conclusion:
Don’t make costly mistakes when selling your home. There are lots of things you
can do to help with the sale, most are common sense, some may be new to
you but all will contribute to a fast sale at a fair price. Do your
homework before you put up the For Sale sign and be a Winner.
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